WESTREP ARIZONA was established in 1983 and became an Arizona corporation in 1992.  

BUSINESS OBJECTIVES:

WESTREP ARIZONA business objectives have remained consistent since 1983.

• Only represent quality, engineering - oriented product lines that compliment each other, so the customer base and applications of each line will be synergistic with the others.
  

• Effectively service the purchasing function to ensure a favorable position, but stress engineering calls to get products specified. 

• When products are best sold through distribution we work closely with authorized distributors as part of "our marketing team".
  Ensure training, effective direction, and cooperation through the local WESTREP ARIZONA distributor sales manager, who is responsible for coordination of all activities.
  

• As market potential increases we will add more sales engineers to give our customers better service, and our Principals more for their money.
  

• Our distributor manager works closely with our distributors, and also supports O.E.M. activity. This ensures that we service the marketplace cooperatively on a direct and distributor basis, consistent with our Principals' sales policies, as well as our customers' needs.
  

• We are proud of the historical low turnover of sales engineers in our organization and feel this relative stability reflects our attention to detail, as well as the professional environment and earnings potential for outside and inside sales and service personnel at WESTREP ARIZONA.
  
  

FACILITIES AND SERVICES:

WESTREP ARIZONA is conveniently located relative to our territory, and fully equipped to handle the required computer reporting, telephone, e-mail, direct mail, catalog storage, and training facilities of a modern sales office.

Additionally, WESTREP ARIZONA has a complete in-house data processing capability in its custom engineered quad core Intel rack server, complete with extensive custom software, full raid system back up system.

As a result of the custom software, WESTREP ARIZONA has designed specific data reports by RPMS, which allow us to compare "performance" and "forecast" data by salesman, customer, industry, product type or by territory.

Run rate percentage relative to forecast or history is available both for direct sales and distributor sales P.O.S. Our computer also tracks total P.O.S. sales to each customer by distributors.  Furthermore, each customer Is assigned a WESTREP ARIZONA developed industry code, thereby allowing us to plot forecast of sales results for any given product code, for any specific Industry.

Clearly, our facility, equipment and capabilities exist because of the consistent commitment at WESTREP ARIZONA to be the finest representative for our customers and Principals.

MANAGEMENT:

WESTREP ARIZONA developed an experienced and resourceful management team over the past twenty five years of growth and increased market share are not presumed in this challenging industry, and the experience of becoming the organization we are today has made WESTREP ARIZONA all the more capable and focused on the dynamic needs of tomorrow.

MARKETING PHILOSOPHY:

WESTREP ARIZONA'S marketing philosophy is based on a professional approach to complementary multiple-line selling in the marketplace.

In order to be effective for our Principals, WESTREP ARIZONA has established a solid, trained sales force that communicates well and has an intimate understanding of its dynamic customer base.  In order to be effective for our customers, WESTREP ARIZONA has assembled an experienced staff of trained professionals who have a sincere desire to be of service.

In order to achieve the objectives of our marketing philosophy and capture increased market share, we spend a substantial amount of time in the engineering departments of our O.E.M. accounts. With a direct and monitored concentration of target accounts and key programs, along with the complementary nature of our product mix, the results in terms of products specified and purchased are truly synergistic and successful.

CUSTOMER BASE:

Throughout the territory, ours is a broad and diverse technical consumer base. From the standpoint of categorizing customers by industry classification or geographical location, WESTREP ARIZONA'S customer base presently includes over 800 accounts (both direct and P.O.S.), and can be broadly classified In the following groups.

• Computer/Peripheral

• Instrumentation/Test

• Military/Aerospace

• Telecommunication

• Medical Electronics

• Business/Office Equipment

• Consumer Electronics

• Industrial/Process Control

• Power Conditioning
  
  

TERRITORY:

WESTREP ARIZONA actively services accounts in Arizona, New Mexico, Clark County, Nevada, Nogales, Mexico and El Paso, Texas.

PERSONNEL:

WESTREP ARIZONA has a fully staffed office in our Tempe, Arizona facility.

The continued growth of WESTREP ARIZONA has been the result of the quality of our personnel and the professional manner in which we attempt to represent our Principals and service our customers.